PREFACE This book is very un-neat. The chapters are of very different lengths. The techiques used differe from chapter to chapter, spanning the range from a case study to compilations of statistical data. The prose varies from chatty to academic cum footnotes. The reason for this dismaying but unavoidable variety is that I am trying to describe an entire elephant of an issue, and the parts of an elephant are very different from each other. Feet require less space to discuss than do heart and brain. Genes require electronmicrosopy whereas tusks require tape measures. Similar treatment is appropriate for similar subjects - 20 similar chapters on 20 sopranos or skyscrapers or insurrections. But similar treatment does not work for very different dimensions of a single phenomenon like an elephant. Shifting to a different legs metaphor: Someone asked Abraham Lincoln, "How long should a man's legs be?" Lincoln answered, "Long enough to reach the ground". I hope that each chapter is long enough to reach the ground, and no longer. Many of the examples of news stories and public events used here are not recent. I have been collecting material for this book, and writing these essays, for most of two decades, and the examples date from when I was thinking about a particular topic. This may seem a drawback to some, but it relates to one of the themes of the book: Up-to-dateness and true "news" is inconsistent with a long historical perspective, and therefore is often inconsistent with a valid set of facts and a sound understanding of events and trends. As with all my books, various chapters draw heavily upon my earlier writings; ; this article may therefore be thought of as part of an evolutionary process in knowledge development, rather than invention de novo. I make no apologies for this. Few of my readers are likely to have read much of the earlier work, and just as with a play or a piece of music, there is nothing sacreligious or indecent or exploitive about putting the same material before new audiences. page 1 mediabk mpreface May 30, 1994